Course info

VUI-CSC 418: Digital Marketing (2 Units C: LH 30)

Course Overview:

Digital Marketing is a dynamic course designed to equip Computer Science students at Venite University with the knowledge and skills necessary to excel in the fast-paced world of online marketing. In an era where digital channels dominate advertising and brand promotion, this course explores the strategies, tools, and techniques employed in the digital marketing landscape. Students will delve into topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and data analytics. Through a combination of theory, practical exercises, and real-world case studies, students will learn how to create and implement effective digital marketing campaigns, measure their impact, and adapt strategies to meet business objectives. This course fosters creativity, data-driven decision-making, and a deep understanding of consumer behavior in the digital space, ensuring that graduates are well-prepared to navigate and excel in the digital marketing profession.